Cocreation nowadays has become a buzzword. So how do we differentiate cocreation on a shallow vs. a deep level?

Cocreation Foundation founder Jascha Rohr shares his perspective on cocreation and gives a concrete example of how it is used as a cultural technique.

We conducted a process for a large home on the countryside for people with mental and physical disabilities. We were called in for a one week process to develop to design the landscape and the gardens around this compound. We soon noticed in the process with these people that actually they were lacking a sense of purpose for the whole project for the compound where they lived and that it wasn't possible for them to design the landscape without really getting deep into the intention and the future perspective of the place as a whole. So we changed our own briefing with the participants during the process.